What goes in to making a great website?

Making a great website starts with the desired outcomes. It sounds obvious but very few actually achieve this.  Are you looking to generate a lead? Make a sale? Have a brochure downloaded? What good is a website that looks amazing but never converts visitors in to leads or customers?

There are a lot of steps that go in to creating a website. Keyword Research, copywriting, design and user experience, coding, hosting environment,  search engine optimisation, testing. All of these will lend a vital part in determining just how good the website will be. We’ll look at three of these often overlooked steps.

User Experience (UX)

A beautifully designed website may not produce a great User Experience. The internet is all about convenience and saving time. Getting a user to your desired web page is the first part of the battle, getting them the information they desire is the second. Bold calls-to-action and value propositions are key in getting the user to engage with the website. An online brochure no-longer holds any interest. Users want to see examples, testimonials, reviews or get something for free.

Clean Code

Clean code goes a long way to producing a great website. Users want a website that loads quickly with no errors. Combining lots of Javascript libraries or multiple website ‘plugins’ can cause conflicts and delay loading times. This in turn can lead to Search Engine Optimization penalties and will hamper your rise in the search Engine Results Pages (SERPS). Google has placed a lot of emphasis

Search Engine Optimisation.

If you’re not appearing on Page 1 of the SERPs, chances are you are not experiencing the value of your website. The top 3 rankings on Page 1 f Google receive nearly 60% of all clicks. The top 10 listings on Page 1 of Google receive around 90% of all clicks. This is a lot of potential clients to lose out on. Optimizing your website is far more intricate than selecting a few keywords and loading them in to the content. Google has created a billion dollar business on it’s tightly guarded algorithms. Establishing a Search Engine Marketing strategy should be one of the very first steps in your website development plan. A great website will be visible and easily found.

 

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About the Author

Simon Tayler

I have worked in digital marketing for over 10 years in all verticals. My passion is digital marketing and seeing strategies take businesses to new heights. I started HYKANO to achieve this dream.