Making a great website starts with the desired outcomes. It sounds obvious but very few actually achieve this. Are you looking to generate a lead? Make a sale? Have a brochure downloaded? What good is a website that looks amazing but never converts visitors in to leads or customers?
There are a lot of steps that go in to creating a website. Keyword Research, copywriting, design and user experience, coding, hosting environment, search engine optimisation, testing. All of these will lend a vital part in determining just how good the website will be. We’ll look at three of these often overlooked steps.
User Experience (UX)
A beautifully designed website may not produce a great User Experience. The internet is all about convenience and saving time. Getting a user to your desired web page is the first part of the battle, getting them the information they desire is the second. Bold calls-to-action and value propositions are key in getting the user to engage with the website. An online brochure no-longer holds any interest. Users want to see examples, testimonials, reviews or get something for free.
Search Engine Optimisation.
If you’re not appearing on Page 1 of the SERPs, chances are you are not experiencing the value of your website. The top 3 rankings on Page 1 f Google receive nearly 60% of all clicks. The top 10 listings on Page 1 of Google receive around 90% of all clicks. This is a lot of potential clients to lose out on. Optimizing your website is far more intricate than selecting a few keywords and loading them in to the content. Google has created a billion dollar business on it’s tightly guarded algorithms. Establishing a Search Engine Marketing strategy should be one of the very first steps in your website development plan. A great website will be visible and easily found.